{"id":18898,"date":"2026-02-10T10:47:47","date_gmt":"2026-02-10T10:47:47","guid":{"rendered":"https:\/\/fleetwaro.ai\/?page_id=18898"},"modified":"2026-02-20T12:17:57","modified_gmt":"2026-02-20T12:17:57","slug":"one-on-one-with-founder-markus-haeusler","status":"publish","type":"page","link":"https:\/\/fleetwaro.ai\/en\/one-on-one-with-founder-markus-haeusler\/","title":{"rendered":"One-on-One with Founder Markus H\u00e4usler"},"content":{"rendered":"\t\t
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Our Commitment Is to Help Our Customers Succeed<\/h1> \r\n <\/div>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Personal Introduction<\/b><\/p>\n

What originally motivated you to found Softwaro \/ join the management of Software Management GmbH?<\/p><\/blockquote>\n

The motivation was to develop software that simplifies companies\u2019 day-to-day operations through digital technologies, thereby creating the foundation for sustainable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Story Behind Softwaro & Fleetwaro.ai<\/b><\/p>

How has the company evolved since 2004? What was the key reason for developing Fleetwaro.ai?<\/p><\/blockquote>

In the early years, starting in 2004, we focused on software project business. From 2009 onwards, we developed the telematics solution GPS Fleet Software, which is now used by nearly 1,000 business customers across many countries.<\/p>

In 2025, we decided to develop Fleetwaro, a new B2B SaaS solution with a strong AI core. Fleetwaro.ai is a cloud-based platform for intelligent fleet management that centrally and digitally manages vehicles, costs, documents, and processes. Through AI-driven automation, it significantly reduces administrative effort, provides full transparency, and supports companies in making well-informed decisions. Customers can save up to 70% in administrative costs.<\/p>

Fleetwaro.ai has global potential and is fully independent of telematics hardware. Billing, support, and rollout are largely automated. Our goal is to take both the software and Softwaro GmbH itself to the next international level, including establishing a U.S. subsidiary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Company Culture & Team<\/b><\/span><\/p>

How would you describe your company culture in just a few words?<\/span><\/p><\/blockquote>

Our company culture is shaped by a strong, highly motivated team with no overhead, short decision-making paths, and a high level of personal responsibility. We will continue to strengthen the team with carefully selected hires to ensure sustainable growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Customers & Added Value<\/b><\/p>

From your perspective, what sets GPS.at and Fleetwaro.ai apart from other providers on the market?<\/p><\/blockquote>

GPS.at and Fleetwaro.ai stand for a radically digital, AI-driven approach to fleet management. Through maximum automation, hardware independence, and global scalability, we enable our customers to reduce complexity, significantly lower costs, and manage their mobility in a future-proof way.<\/p>

Fleetwaro.ai is designed to become a globally leading AI-based fleet management platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Personal Closing<\/b><\/p>

What still excites you about your work after so many years? Is there anything you would like to personally share with your customers or partners?<\/p><\/blockquote>

The role of management itself is also evolving, with an even stronger focus on international growth. The opportunity to win customers from all over the world with Fleetwaro.ai is highly motivating for me.<\/p>

Our customers and partners can continue to rely on us\u2014just as they have for the past 25 years. They will benefit from the fact that we are making substantial investments in our software and, by extension, in them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Markus H\u00e4usler and Klemens H\u00e4usler together at a ceremony<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About us<\/h3>

fleetwaro.ai helps fleet managers take control of their operations by digitizing and simplifying fleet management \u2014 organizing critical data, streamlining workflows, and automating processes so your fleet and business can grow faster and smarter.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Commitment Is to Help Our Customers Succeed Personal Introduction What originally motivated you to found Softwaro \/ join the management of Software Management GmbH? The motivation was to develop software that simplifies companies\u2019 day-to-day operations through digital technologies, thereby creating the foundation for sustainable success. The Story Behind Softwaro & Fleetwaro.ai How has the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18898","page","type-page","status-publish","hentry"],"yoast_head":"\nOne-on-One with Founder Markus H\u00e4usler<\/title>\n<meta name=\"description\" content=\"In this interview, Softwaro's CEO shares how digital innovation and AI are transforming fleet management and driving international growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fleetwaro.ai\/en\/one-on-one-with-founder-markus-haeusler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One-on-One with Founder Markus H\u00e4usler\" \/>\n<meta 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